Big Data or Big Data Usage? Many regard big data as the biggest change in the IT industry of the last decade. However, big data is still just data. Like ordinary data, big data consists of words, codes, numbers, dates, images, videos, and text. The big data trend did not introduce a new type of data. Big data systems process, store and analyze more of the same data. Evidently, to efficiently support these massive quantities of data, new technology was needed. Having to process and store more of the same data hardly classifies as the biggest change in the industry.